EIT Internationalisation training. Finding innovative solutions for water scarcity in Southern Europe Programme

  • 13 February, 2023
  • Project Focuswater management
  • Sector(s)agriculture


  • business models
  • business plans
  • webinar / training
  • business mentoring


EIT Food is leading a multiannual and multidisciplinary programme designed to alleviate water scarcity in Southern Europe. The program considers water scarcity as a thematic field from agrifood to manufacturing.

The overarching objective of the programme is to find innovative solutions for water scarcity in Southern Europe and to ease the transition to a water saving economy and to contribute, in the long run, to reduce Europe’s water consumption, wastage and pollution. This will be achieved by targeting different stakeholders, from policy makers to business, industry leaders and citizens through different actions:

1- The Body of Knowledge is a group of experts working together to build knowledge around water scarcity, policy and financing tools.

2- The InnoWise Scale activities will support up to 40 scaleups working on innovative solutions to tackle challenges related to water scarcity in different sectors, through tailored mentoring and trainings.

3- The Water Academies are sectorial and technical seminars that will stimulate a learning environment and promote the adoption of water-saving technologies, sharing the latest findings and good practices in different sectors.

4- Outreach activities are designed to engage with people so that they can become agents of change and walk towards a water-saving economy.

The programme is implemented in several countries across Europe.

Services provided by WE&B

WE&B delivered an on-line workshop (webinar) of approximate 4 hours duration, divided in 2 sessions, with the aim of

providing training on “international business development” to the 40 companies participating as Solution Providers in the Project

“Finding Innovative solutions for water scarcity in Southern Europe” coordinated by the EIT Food. In this Master Class on Internationalisation the attendees would learn how to align their products, process and services to increase their organisations’ involvement in international markets and to meet the needs of the end users. The Master Class took the format of

an online event spread over two mornings. The content of the first morning was theory and engagement with the subject matter. On the

second morning,  an interaction in a practical session to initiate their journey to internationalisation. The themes of the Master Class were: Preparing your business for internationalization (business systemisation); Business strategies for Internationalisation; Networking with international multilateral organisations; Financing strategies to boost internationalization opportunities.