WE&Bs definition of Business Innovation is:
The process of creating, adapting or translating an idea, technology, tool, model or methodology into a good or service that creates economic value and for which customers are willing to pay.
No longer is the word “business” seen as dirty in relation to development – in fact, it is now seen as an essential aspect to ensure development occurs sustainably. At WE&B we help numerous organisations, both public and private, through creating innovative solutions to their business needs. Through our participation in research projects, we develop new skills, methodologies, techniques and tools that we adapt and bring to our clients in the development sector.
WE&Bs main focus areas in Business Innovation are:
- Sustainable Business and Economic Models
- Market Studies / Analysis
- Circular Economy and Economic Analysis Including Cost – Benefit Analysis