The SwitchMed initiative, funded by the European Union and implemented by UNIDO, UNEP, and MedWaves, was launched in 2013 to promote sustainable consumption and production in the Southern Mediterranean.
It focuses on circular economy approaches to decouple human development from environmental degradation. The initiative benefits Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine, and Tunisia, supporting policy makers, eco-innovative SMEs, industries, start-ups, and entrepreneurs. Its activities include policy development, demonstration projects, and networking to foster eco and social innovations, addressing job creation and natural resource protection as key priorities for economic stability.
WE&B successfully developed/delivered the following services:
• We conducted an integrated analysis of the SwitchMed best practices and produced ten (10) factsheets. These factsheets were created with the aim to disseminate the knowledge and achievements accumulated over the ten years of the SwitchMed project, thereby enhancing the visibility and dissemination of activities within the four thematic areas: Policy, Industry, Green Entrepreneurs, and Networking Facility.
This effort has supported the SwitchMed Networking and Communication (N&C) area in developing and implementing an Impact Communication strategy by crafting content for the final project campaign.
The main activities developed throughout the consultancy included:
• A documentation review, data and information analysis on key themes, achievements, and highlights for each project component, where WE&B developed the content for the factsheets.
• The WE&B team then prepared drafts that were reviewed and validated by the client and their teams of experts. After the revision stage, the drafts were updated in content, format, and design to their final versions.
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