Innovative Circular Solutions and Services for New Business Opportunities in the EU Housing Sector (HOUSEFUL)

Grand Challenges

Climate Change, Wise Water Management

Territories

Housing, Urban

Country

Europe

Client

European Commission

Dates

June, 2025—
February, 2025
48 months

WE&B Expertise

Social Innovation

Main Framework(s)

Circular Economy, Open Innovation, Sustainability Indicators/ESGs

Value of the Contract

8.535.247,5Û (9.815.534,63 USD$)

Value of Services

362.485,75 $USD

Origin of Funding

EU

Project Activities

Communication and citizen engagement

Strategies and processes to involve the public in decision-making, fostering awareness, participation, trust and buy-in for environmental actions.

Governance Analysis

The assessment of policies, structures, and decision-making processes to evaluate the effectiveness of governance systems in the environment sector

Risk Perceptions

How programs, projects, individuals or communities perceive and interpret environmental and climate risks, influencing their responses and decision-making

Stakeholder Engagement

The process of involving and collaborating with stakeholders to ensure inclusive decision-making and sustained impact.

Stakeholder Mapping / SNA

The identification and analysis of stakeholders and their relationships using Stakeholder Network Analysis (SNA) to optimise engagement and networking strategies.

Objective & Description

The main goal of the HOUSEFUL project is to develop and demonstrate an integrated systemic service (HOUSEFUL Service) composed of 11 circular solutions co-created by stakeholders within the current housing value chain. The HOUSEFUL Service aims at the circular management and efficient use of water, waste, energy and material resources for all stages of the European building life-cycle. The integrated systemic service will be presented as an on-line Software as a Service (SaaS) tool, enabling the replication of proposed circular solutions offered to stakeholders as Circular Economy Business Opportunities (CEBOs) at EU level: renting, leasing, customer service, capacity building service and/or combination of them.

HOUSEFUL will enhance the systemic shift in the housing sector providing the best strategy to move towards a circular economy while facilitating the decision-making process among stakeholders.

The project activities include:
The design of new, more efficient processes and procedures (EPP) for the construction/refurbishment and demolition phases of the building life, leading to a net reduction in the use of resources (materials, energy and water), minimising the waste destined to landfills (reduction from current 40% to 10% in 10 years as a realistic scenario, considering that the aim of circular economy package is 5% until 2030) and selecting/using sustainable materials (M) for improving the energy efficiency of buildings. To engage with the stakholders from the entire building value chain to co-create together with them the ciruclar solutions.

Services provided by WE&B

WE&B are the leaders of WP3. The work package aims at developing and implementing the Social Engagement Strategies for the entire project.
¥ Spcifically WE&B will:
– Develop the co-creation Workshop design based on the backcasting methodology
– Map the stakeholders invovled in the entire value chain of the European Housing sector
– Undertake a Social Network Analysis of the connected Stakeholders to undertand the power, influence and networking ability of each stakeholder
– Undertake studies on the perceptions of risks and benefits related to the ciruclar solutions
– Developing together with the partners the HOUSEFUL the SaaS functionalities.
¥ Lead the task on assessing the socio-economic impacts of the project
¥ Participate in the task on developing the business modeles
¥ Developing together with the partners the HOUSEFUL SaaS functionalities.

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